![]() Asking for feedback on forums like Reddit. ![]() Sending out an online survey to get feedback.Talking about your idea with family and friends.There are several ways you can validate your product ideas, including: Product validation ensures you’re creating a product people will pay for and that you won’t waste time, money, and effort on an idea that won't sell. With your product idea in mind, you may feel inclined to leapfrog ahead to production, but that can become a misstep if you fail to validate your idea first. In the meantime, start building your store with a free 14-day trial of Shopify. You’ll start receiving free tips and resources soon. If you’re still looking for your aha moment, we also put together a list of sources for coming up with your own product ideas, from analyzing online marketplaces and product descriptions for inspiration to reinventing historical trends. Reverse/Rearrange (e.g., a duffle bag that doesn’t wrinkle your suits)īy considering these prompts, you can come up with novel ways to transform existing ideas or even adapt them for a new target audience or problem.Eliminate (e.g., get rid of the middleman to sell sunglasses and pass the savings on to consumers).Put to another use (e.g., memory-foam dog beds).Modify (e.g., an electric toothbrush with a sleeker design).Adapt (e.g., a nursing bra with front clasps).Combine (e.g., a phone case and a battery pack).The SCAMPER model is a useful tool for quickly coming up with product ideas by asking questions about existing products. While building something fundamentally “new” can be creatively fulfilling, many of the best ideas are the result of iterating upon an existing product. This often is because they’re waiting for a stroke of genius to reveal the perfect product they should sell. Many aspiring entrepreneurs get stuck on the first stage: ideation and brainstorming.
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